George and Sarah Joslyn were part of a wave of entrepreneurs who moved west after the transcontinental railroad was completed. They were Vermont natives who were not yet 30 when George landed a job with a printing firm in Des Moines, Iowa, in 1879.
Ready to lead, George agreed to open a branch office in Omaha in 1880 and began to accumulate company stock. By 1896, he owned the company. He renamed it the Western Newspaper Union and built it to become the country’s largest supplier of “ready print.” Sheets of newsprint were pre-printed with general news and features on one side and then shipped to as many as 7,500 small-town newspapers where editors printed local news on the other side. The company’s printed materials reached over 70% of the population in the early 1900s.
The Joslyns adopted a daughter, Violet, who grew up in Omaha. She attended Brownell Hall and in 1913 was married to David Magowan at a ceremony in the Castle. Violet and David lived in Omaha until 1920 when David went to work in the New York office of his late father in law’s company.
Many Omaha institutions benefitted from George and Sarah Joslyn’s generosity. Sarah and seven other women formed the Board of Charities for the City of Omaha. She was on the executive boards of the Child Saving Institute and the Humane Society. George donated $25,000 in the earliest days of the University of Omaha, providing the building that housed the university until it moved to its current location in 1938.
George was in his 60s when he died in 1916. His bequests included the Fontenelle Home for the Aged, the Visiting Nurses Association, and the Nebraska Humane Society.
In 1919, Sarah was one of the largest single investors in the new Knights of AkSarBen Corporation. Others sharing her gifts included Brownell Hall, Omaha University, and First Unitarian Church.
In 1929, Sarah focused her efforts on creating a memorial to her husband, and in 1931 ground was broken for the Joslyn Memorial, a public cultural institution designed to embrace the visual and performing arts costing approximately $3 million in depression-era dollars. Today the Joslyn Art Museum continues to be Sarah’s most prominent gift to Omaha. Sarah died in 1940 at age 88.
Pictured in the frame to the right is Sarah Joslyn with the Castle Architect, John McDonald. The photo was taken in 1928.
More information on George and Sarah Joslyn and their enduring legacy can be found in the booklet that follows: